SplashPressRelease (Press Release)–Aug 4th, 2010
Inspiration Beverage Company, LLC, the maker of Petey’s BING(TM) Energy Drink out of Denver, Colorado, is pleased to announce national distribution of the beverage in all Vitamin Shoppe store locations throughout the United States.
Based in North Bergen, New Jersey, the Vitamin Shoppe chain is one of the leading retailers of supplements with store locations in 37 states.
“It goes without saying that placement in the Vitamin Shoppe chain as our first national retail account is a fantastic step for our brand,” said Lamont Seckman, president of Inspiration Beverage Company (IBC). “This respected chain recognized BING’s delicious flavor and healthy mix of ingredients would be just right for its customer base.”
IBC, a family-owned and operated company, has been securing distribution for BING outside of its home Colorado market since last fall. The brand became a local phenomenon soon after its 2007 launch at Denver-area farmer’s markets and was recently available at retail locations in 17 states. Vitamin Shoppe greatly expands the retail availability of BING in many states and represents another chapter in the continuing growth story the brand.
According to Seckman, health-conscious consumers are especially responsive to the wonderful taste and relatively low calorie and carb counts of BING. “The product was developed for those wanting a refreshing energy boost but also concerned about what they put in their bodies.”
BING has only 40 calories and 10 grams of carbs in each twelve-ounce can – over 75% less than many major energy and soft drink brands.
In addition to its retail presence, BING is available for home delivery through a unique on-line shipping program at www.bingenergydrink.net.
For additional information contact:
Telephone: (303) 462-2464